Petey News For Fall 2010

Petey the Troll Apparel has been hard at work this summer with the design and creation of our Fall 2010 lines which debut in Toronto this September and Windsor this October. This time we've included both a Menswear collection as well as our usual Womens Ready to Wear line! We're also releasing a bunch of new accessories from bags to belts to umbrellas! And for the first time in 3 seasons, we're bringing back hand screen printed tshirts!!

The first of these endeavors Petey fans will see is our Menswear photoshoot featuring some of the most recognizable faces on the Windsor scene today. The photo release date is set for Friday September 10th available on Facebook, Flickr, and our website PeteytheTrollApparel.com. Quickly following, Petey the Troll will be heading up to Toronto for both The Clothing Show, and an independent fashion show to be announced. Finally we'll be heading back to Windsor the following week to show at the well anticipated Harvesting the FAM Festival Fashion Show - October 8th @ the Loop.

Fall is here!! Time for fashion!!!
Stay tuned to Petey the Troll Apparel for lots of amazing clothes and accessories for your fashionable lifestyle.

Until the next one,

VPH

The Day of the Show

It's Saturday, April 24th and Meaghan and I are in Toronto shopping and preparing for tonight, the Petey Couture Toronto debut at Alternative Fashion week. I haven't been able to comprehend the real meaning of this yet... I'm afraid if i do it might be the death of my nerves.
Working in Toronto is not a new experience for me, I lived in this city last summer doing stylist work for some local photographers, but this is a first for Petey. It has sparked a string of creative projects we're planning for the interaction of Petey and Toronto in the future. For one, we're considering including a fashion installation on the streets for Nuit Blanche. Not to mention our on going dream of conducting a national tour for the promotion of arts and fashion as a means of self improvement and national improvement.
So wish us luck tonight! We've brought along our ever fabulous photographer, Justin Bondy of WetFresco Photography and Kate Hargreaves, fashion journalist for the local Windsor paper, WAMM.
We'll see you back in Windsor on the 29th!

One Week To Fitting`

Last night we finished the Petey Couture collection, down to the last button. If I do say so myself, I think it's our best collection yet. Complete with vintage military buttons and pins, bold colours and lots of hand stitched detailing, Petey Couture is ready to go down the runway in Toronto this month.
We're going to Toronto next weekend to bring the clothes and fit them to the models. The fitting is taking place in the venue itself so we'll get to see the atmosphere in which we'll be showing. The reality of it all is finally setting in. After the fitting we imagine a sewing festival in my good friend Paige's (who is graciously taking us in for the weekend) basement to accomodate alterations and adjustments. Then back on the train as soon as we're done to head home for Windsor for the opening of the musical theatre production "The Rock and Roll Show" that we've been working on all month at St. Clair College.
Though in this case, theatre has complcated our situation, we normally love it. When it comes down to it, we do it to pay the bills and fund Petey the Troll, our real art. But really we love the theatre and working in costume design has been the most rewarding experience I've ever had. We'll keep you posted about other theatrical productions in which the costume designers are designers of Petey the troll Apparel.
The show is in less than two weeks. I'll update again after the fitting - with pictures! :)

Getting the Phone Call from FAT

So for t a solid two months now, Meaghan and I have been waiting on the edge of our seats to find out if we were selected for this year's Alternative Fashion Week.
For three years Petey the Troll Apparel has been hoping and dreaming of being in this show, a show that many of our colleagues and friends like Ludo and Pig, Dilly Daisy, and UsThemWe, had been a part of in previous years.

The first time we applied, we did a photo shoot about 5 days before the deadline, threw together a press release and sent it in, only to find out we were mere hours too late. Very frustrating, but we thought we'd try again next year.

The second time we applied, we had our photographs all set, 9 outfits made with one to go and an application we thought for sure would get us in. Everything was in on time and we anxiously awaited the call discussing details like models, set design, fittings and all of the glamorous things we imagined would accompany such an event. Alas, an email appeared explaining that because we had only included nine photographs of potential items, and the list of entries was already too long, that we would be bumped off the list, and be forced to wait one more year.

This year we did it up. There was no way we weren't getting in this time - it was going to happen. We started putting together a new concept for a collection that would work together to report a message - wearable art - as opposed to our usual party dresses and snazzy jackets. A new label perhaps! Not for profit! An arts organization!

The ideas continued to come and what developed was Petey Couture, an wearable art line of clothes that would project a theme, or idea with every item of clothing. This was something that we were (and are) quite proud of and we excitedly sent in our sparkling application to Alternative Fashion Week for what we thought would be one last chance at success.

The morning of March 2, I missed a call on my phone and seeing that it was a (647) number, Meaghan looked it up quickly to see who it was - it was FAT. I immediately dialed my voicemail to hear the message that they had left, my hand shaking while I dialed the password.
We started jumping up and down, within moments I had texted all of my friends to tell them the good news.

So here we are! Just over six weeks until the show and we're very excited. My nerves are officially shot, but we hope that in April 2010, we'll be able to impress Toronto and you, our followers with the wearable art that got us here.

See you then!!

-VanessaPetey

Headquarters is up and Running

Petey the Troll recently launched its new Headquarters Web Page peteythetrollapparel.com.
You really have to see it, we're quite proud. :) Check out our most recent projects, all of our photographs by WetFresco Photography, and upcoming news and events. Most importantly, we have our Five Featured Items available for sale at discount prices on our Products Page. All other Petey items are of course available at peteythetroll.etsy.com!
Over the next few months our Expansion project will continue and we'll keep updating here what the news is.
Thanks for checking up on us!

Petey the Troll Says Hello

Hi!
We're Petey the Troll Apparel. We're small scale fashion designers from Windsor, Ontario trying to spread the word about our unique wearable art.

Beginning in Fall 2010, Petey the Troll hopes to begin a large scale touring project across Canada spreading our information by attracting the public's interest in fashion. From the west coast to the east coast, we hope to organize independent fashion shows at participating venues, creating an opportunity for local fashion designers to include their work as well. Further, we hope to participate in some of the most reputable Fashion Week's across the country to hopefully achieve more publicity on some of our most controversial issues. Finally, through networking and publicity, we hope to include our clothing in co-operative selling locations in as many cities as possible, making our clothing available to as many members of the public as we can.

Petey the Troll is not just any small fashion business. There are a range of societal issues we hope to address through our clothing such as reproductive rights, the advocacy of hemp products and legal cannabis in Canada, socialism, free trade, war and many other current and pressing issues in Canadian politics.