Sunday, July 24, 2011
The Difference Between Art and Imitation in Fashion as Presented by the House of Christian Dior
Thursday, June 2, 2011
Confessions of a Design School Drop-Out
“I don’t design clothes, I design dreams,” says Ralph Lauren, millionaire fashion business mogul and founder of the design label by the same name. Ralph Lauren started from nothing. He was the son of Jewish immigrants, growing up in the Bronx in New York and the only thing he knew he wanted to be when he grew up was a millionaire. In the 70s he enrolled in a local college for business with a specific interest in fashion design and after 2 years dropped out of school. As a result of his own lines, Ralph Lauren Polo and Club Monaco as well as his countless investments in a long list of other American labels, the man is now worth $8.5 billion.
I came to a decision after much thought
and consideration to leave design school, yesterday while I was sitting in class. The truth is, I lost interest in the program some time ago and have since been struggling to keep my attention on anything school related for any length of time. I knew it was time to leave. For months now my physical health, social obligations and overall creativity have
suffered in a seemingly irreparable way, which was something I could handle, if I felt that I truly needed the program or that it would benefit me to stay in it.
The straw that broke the camel’s back for me was when I realized how much I missed working on Petey the Troll. Meaghan and I had serious plans when we arrived in Toronto this past January – none of which have even begun to come to fruition. For me this is a problem that I can’t not fix.
So now I have a few directions I can take and things I can do in order to more directly achieve the goals I wanted to achieve 5 months ago. Over the next few months I’m going to be moving very quickly, releasing new info and items and photographs all the time.
My next project is a sea foam green prom dress for a lovely young girl by the name of Thyra. Tomorrow I’ll post a few pictures of the progression of a dress such as this (it’s chiffon!!) with
some comments on why I chose to use certain techniques or methods.
Oh ps. my fabulous friends and I are having a Mad Men costume party and I'm working on a few vintage dresses that i'm so friggen excited about I can't contain myself. There will be photos soon.
And o m g! We'll be getting an industrial sewing machine for our apartment really soon so production is about to go through the roof. You know what that means gurrrrls ;
Until next time, I’m Vanessa Petey, and I’m glad to be back.
Saturday, January 8, 2011
The First Week In: Petey in the City
This week has been psycho, but here we are, still alive, and ready to pick up the pace to 200%. Things are starting to fall into place. Meaghan and I are now proud employees of two local Starbucks’, which is an excellent response to the problem of “How are we gonna pay for food this month?” and also the supplier of delicious, life sustaining coffee at every available opportunity. We’ve discovered the best ways to get to school and work by using the Toronto Transit Commission and the commute isn’t even that bad. Things are coming together alright.
Meaghan and I have fallen into a state of almost complete focus on how we can use every aspect of our lives t further the reputation, quality and success of our little company. We still don’t have the internet, so social life hasn’t really begun at this point... but we’re preparing to push ourselves as hard as we can to make the opportunities happen. One of the good side effects of this devotion for me has been my sudden desire to become as healthy as possible. I’m using the logic that the more healthy I am, the more energy I’ll have, the more hours I’ll get out of the day, the more money I’ll make. Time is money, time is money. Time is money.
Did I mention we’re in Design School now? It’s pretty amazing, actually. Aside from the fact that some of the first semester courses are a little on the basic side, and are thus quite boring, the professors are very impressive. Each professor we’ve encountered thus far has either worked in the fashion industry in the past or continues to be very involved in it today. Our entire class, on a whole is a little on the older side. Most of us have had previous degrees or careers and are starting over with this program. We’ve got only one dude in the class and he’s this absolutely hilarious guy from Taiwan who has like eight degrees and certifications and is just trying out fashion design for fun. We’ve also got a couple of older lady- moms who are by far the coolest people in the class. I’ve been really impressed thus far with those aspects of the Academy and I seriously look forward to what these very awesome profs have to offer with these courses.
Wanna know our courses? It’s neat, there’s Introduction to Fashion, taught by a former buyer in the industry, which focuses on the business side of the fashion world as opposed to just the creative. Another is Textiles, which i’m sure I’m one of few who finds it insanely interesting, and is taught by a woman who designed and sold clothes for her own small fashion house in Toronto and nationwide – super cool. Then there’s Clothing Construction 1, which has an amazing instructor, but is slightly below my level of ability with sewing and is therefore a bit of a yawn. Tomorrow we’re having Pattern Drafting 1 and Elements of Design, which I don’t really know what that means, but i’m sure I’ll catch on quick enough. We’re going supply shopping this weekend down on Queen West and I’m super excited.
I’m planning a trip to Windsor for the weekend of the 22nd, the last weekend before I start work, so if anyone wants some clothes while I’m there, let me know and I’ll do my best to help you out!
Otherwise, I’ll keep you posted on our Design School adventures and what’s happening in the Toronto fashion industry over the next few wintery months of the season.
Happy Chinese New Year!
Friday, December 31, 2010
Hello Toronto!!
Here we are in Toronto!!!
This has been a dream come true for me in the literal sense. Ever since I started university I’ve been looking at apartments, making plans and dreeeeeaming of the day when I could really do it. Finally, with Meaghan and I’s decision to go to Design School, it gave us the opportunity we needed to get out of Windsor (as much as I love and will miss it) and get onto bigger and better things. We’ve been here only one day thus far, but already the improvement in positive energy and motivation is proving that has indeed been all worth it.
The closest subway station to us is St. Clair West, a lovely little location on the edge of middle town, with an ice cream store on the corner and an occult shop across the street. We’re five minutes on foot from groceries, banks and transit, and I’m currently sitting in a Starbucks about two seconds from our apartment. (By the way, a chick just walked in with a totally fab gray pull over coat with epaulettes and a big floppy collar – awesome.)
I spent a summer here two years ago doing some freelance stylist work and got to know the city really well. It was summer so I walked everywhere and my lodging was right on the corner of Queen West and Bathurst, which if you know anything about Toronto, is pretty much the busiest, most insane part of the city, with the exception of Dundas Square...which is just a zoo. I grew to love it quickly though, seeing very clearly that this was a place where I could be successful and happy living in the fast paced, high energy environment Toronto is known for.
We’re taking this week off to get out apartment together and get prepared to begin school and work. But starting January 6th, 2011, we’ll be taking orders, doing alterations and getting back to it. Contact vanessapetey@gmail.com for any information you might need about Petey the Troll Apparel’s goings on in this great city, Toronto, Ontario.
Until then!
Saturday, December 18, 2010
Petey Couture Preview 2011 - Some Comments
Last night, we at Petey the Troll Apparel released our preview photographs from the shoot we did last week at the infamous abandoned Michigan Central Station across the creek in Detroit. Justin, one of our WetFresco photographers delivered them in the early hours of the morning and I posted them immediately. I can’t speak for the rest of the team, but I can safely say that this was the most memorable and most successful photo shoot ever. I knoooow I say that every time we post new pictures, but it’s true!! So last time I posted, I told you about the location, the calamities and debacles that we faced with entering the abandoned, barbed-wire-fence-surrounded structure, not to mention the cold and the fact that we almost caused an international incident.... this time, I’ll talk about something massively more important: the clothes.
This time around when we started thinking of Petey Couture, all I could think of was BIG. We created the sub-label for just this purpose: to create clothing as art, or Couture, if you will. It was basically so we could use outrageous fabrics and do off the wall stuff without it interfering with the marketing for our Ready to Wear line, Petey the Troll Apparel (Did I mention our Going Away Sale at Phog is next Thursday night?? - Shameless plug!!!!!)
Ahem.
I can’t speak for Meg, obviously, since I don’t really see her clothes before the model puts them on ever, but for myself, I started making sketches of large skirted gowns made of unorthodox materials to find the most over the top designs possible.
I always try to incorporate as many art forms as possible into my projects in an effort to create a complete picture for the viewer, supported by the surroundings. This project, for me, was about using other art forms that I am interested in to create clothing. The first example is obviously the colourful Art School Gown worn by Ivana Jezdic, a beautiful model and friend we’ve been using in shows and photographs for years. The base of this dress is utility canvas, the kind used for stretching across frames. I lined it with cotton, to make it a little softer for the wearer, and then coated the entire thing in white gesso. On top of the gesso is three more layers of paint, both oil and spray. This dress
represents to me the transition I’ve taken since I started University and went to art school with the intention of being a painter to where I am now, preparing for my debut at fashion design college in Toronto.
Once the dress was made, before I added any details, Meaghan and I thought we should discuss the direction of the collection, for the sake of our application to Toronto Alternative Fashion Week. The main themes we both had in common were darkness, a sense of propriety reminiscent of the Victorian Gothic period, and an interest in over the top detailing.
What really made the idea come to life for me was our addition of the
umbrellas into the line for the first time. As a side note, it has been on my mind to start creating umbrellas for over a year now and it’s finally coming to fruition. These umbrellas are insane, wait til you see them. So when you add umbrellas, black lace, formal wear and an overriding theme of darkness, the most obvious conclusion to come to is the darkest of them all: the dichotomy of life and death.
Meaghan’s counterpart to my Oil Paint dress was an androgynous, formal nod to the tuxedo, complete with frilly 70s tuxedo shirt. The outfit is simple, which is perfect, because the dress is so out there that we needed something to balance it. The best part about this outfit is the back of the jacket. She’s beaded together a skull, to make a broach. It’s a really wicked piece. Like I said, I never see her clothes before the photographers do, so I have no clue what else is coming for her
, but I’m gonna leave mine at that for now anyways and say thanks for reading again and stay tuned for all kinds of Petey stuff happening over the next few weeks.
Until then!
Tuesday, December 14, 2010
Petey Couture Photoshoot in Detroit City - The Adventure
Today I'd like to use this blog post to talk about the adventure that was the preliminary Petey Couture 2011 photo shoot this
I can't stress enough the beauty of this building we saw today, even in the state in which it currently exists. The oversized arched front windows are all broken, and there are bits of the ceiling all over the floor, but generally, the place is not in the worst possible shape. I mean... it's no Grande Palais, but it isn't caving in or anything. The graffiti covers every available surface in a free floating dialogue in which some of the most reputable taggers are involved. Aside from the graffiti, there is evidence of human life throughout; empty pop bottles, cigarette butts and footprints are scattered about the floor of the main room. We got in with no problem under the fence and through one of the broken windows. The shrill cold seemed even more bitter
in the shade of the hollow shell we were standing in and Meaghan and I worked hard to keep the models from freezing their fingers and toes off for some of the shots. For the duration of the time we were in the building - not more then 30 minutes - we saw no one else inside. No homeless, no other explorers, no one to bother us or even say a word. And it was fine. :)It was upon exiting the building that we came to realize that it wouldn't be that easy after all. I hopped out the window and spotted a truck watching us on the other side of the fence demanding that we come to him, lest we be arrested. It was a Border Patrol officer and he was not in a good mood. He unlocked the gate of the barbed
"Is this going to be an international incident??" I thought on the inside, while trying to keep my cool on the outside to avoid panic.
Of course, after scaring the hell out of us and causing frost to actually form on body parts of ours from standing out in the freezing cold so long, they let us go without so much as a slap on the wrist. The dude was even flirting with one of the models at the end for Christ's sake. Ridiculous.
So we warmed up, drove home and breathed a sigh of relief upon entering our lovely Windsor, where there are a lot fewer abandoned historic structures, a lot less of a chance you'll be hasseled by a gaggle of international border guards for taking some beautiful pictures.
Peace!
Monday, December 13, 2010
Hometown Ruins: Fashion Photography and Exploration in Detroit City
I first really became fascinated with Detroit when I took an architecture class in my third year of University. I was privileged enough to have Dr. Veronica Mogyorody as a professor in this class and have been addicted to modernist architecture ever since. The seed had been planted so when I was introduced to Detroit from an art historical perspective by Dr. Michael Farrell when I was finishing up my degree, I became obsessed. I also spent a lot of time working on Detroit research when I completed a final project for a History Workshop on the 1967 Race Riots. The decline and fall of this once magnificent city captivated me, and I’ve been in love ever since.
There's this really unbelievable documentary me and Meaghan watched after a trip to Detroit last week called Requiem for Detroit. We were across the creek earlier that day for fabric shopping, gallery visiting and of course, urban exploration. We were mapping out the locations for our next Couture photoshoot, and paid a visit to the old Michigan Central Station.
I cannot express to you how overwhelming it is to be around these abandoned architectural masterpieces in Detroit. Every empty building tells its own sad story about the fall of the great city that was once the 4th biggest in the United States. What attracted us to using these buildings for our photoshoot was the duality of the beauty and devastation that every inch of Detroit eminates. The Michigan Central Station, for example, was at one time one of the most glorious beaux-arts structures north of New York. It was built with the intention of being way over the top in tersm of elegance, luxury and style. It was meant to be the place where people first arrived in Detroit - the golden gate before entering the sparkling city. Did you know that once, to celebrate the 50th anniversary of the automobile, the Detroiters thought it would be quite fitting (and quite humble... I must say) to paint the downtown section of Woodward avenue GOLD. Can you imagine painting Woodward avenue gold today? I thought it would be a fantastic art piece for someone to execute. If I have loads of cash one day (as all artists do, I'm sure,) maybe I'll do it... just for the remarkable sense
of irony.
As soon as we returned from Michigan central Station that day I started looking up more of the classic abandoned buildings in the downtown core. One was the Book Tower. I've looked at the building from afar many times and never quite knew what to think. It reminded me of something out of Gotham City. It's one of the Italian Renaissance inspired buildings that was added to the city when they were still wealthy. The Book Brothers, in the early 1920s saw that the car industry was booming in this town and it looked like it could only get better from there. They built buildings along Washington Blvd in Detroit including this one which stood with to the old Book-Cadillac Hotel.
Our collection is about endings and new beginnings. Themes of darkness and death are the base, with ovetones of hope for renaissance and a brighter future. If a city like Detroit, with it's fascinating and tragic story is not perfect as a backdrop for this collection, I really can't think of what would be better.
We're going tomorrow to shoot the promo photos, so look for them within a week's time at http://peteythetrollapparel.com!!
Thanks for reading! Salut!
